Kickstarter campaign for cricket snack bar

Grub will this month launch a Kickstarter campaign as it seeks to help part-fund the launch of its new snack bar, made using cricket flour. The brand, which already uses crickets in a number of its snack products including roasted crickets and cricket nut fudge, has developed a recipe and design for the bar but now needs…

Grub will this month launch a Kickstarter campaign as it seeks to help part-fund the launch of its new snack bar, made using cricket flour.

The brand, which already uses crickets in a number of its snack products including roasted crickets and cricket nut fudge, has developed a recipe and design for the bar but now needs the money to make it happen. Every backer that pledges money to the campaign will receive one of differing rewards in return for their investment. Described as a rich mix of super-healthy ingredients and a great source of protein, the new bar could be ready to go into production early next year with availability beginning in April.

Grub also has plans to release an insect cookbook and establish the UK’s first cricket-for-food farm. “We have been eating insects for hundreds of years,” pointed out Grub co-founder Shami Radia. “They are such an abundant food source it seems crazy not to use them. We’ve just got to get over our fear of eating them.” Via Food Bev

By Kristina de Verdier On 15 November, 2015