Shopping With a Conscience by DDB

The Rag Bag for Uniforms for the Dedicated, designed by DDB Sweden. Rewarded by Adweek as one of the most inventive marketing, media and digital campaigns of the year. Uniforms for the Dedicated makes clothing from recycled fibers and allows users to rent rather than purchase clothing. With the help of DDB Sweden, the brand further…

rag bag packaging design
ragbag packaging design communication

The Rag Bag for Uniforms for the Dedicated, designed by DDB Sweden. Rewarded by Adweek as one of the most inventive marketing, media and digital campaigns of the year. Uniforms for the Dedicated makes clothing from recycled fibers and allows users to rent rather than purchase clothing.

With the help of DDB Sweden, the brand further evolved by creating The Rag Bag—it’s a shopping bag that converts to a clothing donation vehicle in simple steps. When you buy something new you can donate something old. The Rag Bag gives every purchase the opportunity to do good by using something every shopper has in its hand: the shopping bag. Instead of letting it go to waste, we use it to empower brands and consumers to make a difference.

The pilot project saw 300 bags used to donate old clothes to Stockholm City Mission. And DDB Sweden developed an e-commerce app that opened up the Rag Bag to other retailers —1.1 million have been ordered.

By Kristina de Verdier On 22 September, 2015