Inglorious Fruits & Vegetables

intermarche-inglorious-fruits-and-vegetables-posteringlorious fruits and vegetables logo

inglorious veggies potatoe

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testsoup package inglorious vegetables

“Eating 5 fruits and vegetables a day can seem like a difficult task if you aren’t counting fries within that number. Sadly, approximately 300 million tons of food is wasted in a year; including those vegetables you never got around to eating. Intermarché, a chain of French supermarkets decided to do their part by purchasing the  fruits and vegetables their suppliers usually throw away and sell them at a discounted price. For people to realize that the misshapen vegetables and fruits were just as good as their regular produce, they distributed “inglorious” fruit juices and soups. The end result? A success! They quickly sold out, and brought both attention and an easy solution to food waste.”

By Kristina de Verdier On 20 July, 2014 In , , , Leave a comment