Brezza Blend – Starbucks

brezza blend packaging design 3

brezza blend packaging design 2

brezza blend starbucks packaging design 1

A new herbal bag made for Starbucks‘ Brezza Blend, by Starbucks

“The design’s geometric patterning is an interpretation of the sun’s rays and the heat of summer, also taking inspiration from textile patterns found in coffee-growing origins. We arranged blocks of color to suggest a mountainous coffee landscape, through which the sun’s rays shine. The bright color palette evokes the excitement and energy of spring and early summer and some of the ‘golden’ flavors of the coffee.” Via The Dieline

By Kristina de Verdier On 13 June, 2014 In , Leave a comment