Fortnum & Mason Premium Tea

Fortnum & Mason, famous for their fine teas, has introduced a premium range, designed by LRW, London. “The brief for LRW was to create a concept that would draw on over 300 years of heritage with a strong appeal to international markets with a new iconic caddy shape. The new packaging was produced in a number of sizes including the large display caddies from which the loose tea is served. The retail consumer sized packaging were also required to become a ‘collectable’ and can be refilled. Via The Dieline

By Kristina de Verdier On 19 December, 2013 In , , 1 comment · Leave a comment