Joe & Seph’s Gourmet Popcorn

Gourmet popcorn designed by Designers Anonymous. “Joseph Sopher began developing his own gourmet popcorn after identifying a gap in the luxury confectionery market. In taste tests against other brands, Joseph’s came out on top. However, competitive brands had a credible brand image – a key differentiator that Joseph lacked. We needed to create a powerful identity…

Gourmet popcorn designed by Designers Anonymous. “Joseph Sopher began developing his own gourmet popcorn after identifying a gap in the luxury confectionery market. In taste tests against other brands, Joseph’s came out on top. However, competitive brands had a credible brand image – a key differentiator that Joseph lacked.

We needed to create a powerful identity that could persuade buyers and consumers to sample his superior product over other brands that were successfully entering the market.

Sales of Joe&Seph’s has risen sharply since its launch at the BBC Master Chef show in 2010, and is quickly establishing itself as a global brand, where it is stocked in all major quality food outlets”

By Kristina de Verdier On 12 November, 2013 In ,