Progress is being made on packaging sustainability, but industry and society rarely turn to designers for this. However, sitting at the front-end of the process, designers have the ability to literally design-in, or design-out sustainability into the solutions they deliver. They also bridge the gap between technology, business, brands and customers/consumers – so designers can successfully deliver sustainability, through brands, to the marketplace.
This free webinar will address the following points:
• Why sustainability is a design challenge i.e. why ‘design’ for sustainability
• Show some best practice examples of design innovation for sustainability
• Some of the obstacles and barriers to overcome
• Horizon scanning for emerging packaging sustainability themes for design, brands and innovation
Registration for this event is free, but space is limited. Register today to guarantee your spot. Chris will take audience comments and questions after the presentation. Kristina de Verdier, Senior Designer at Tetra Pak (and founder of this blog) will moderate the Q&A session of this i2live webinar. Wednesday, May 15, 2013, 8 p.m European Time. Register here
SPEAKER, Chris Sherwin, Head of Sustainability Seymourpowell. For 15 years, Chris Sherwin has advised and consulted many global corporates plus start-ups, entrepreneurs and third sector organisations. Chris is an expert workshop designer and faciliator, great at creating and designing world leading projects, have vast knowledge of tools and methods, plus sustainability experience in consumer product, FMCG, food and beverage industry. He also holds a PhD titled ‘Innovative Ecodesign’ from Cranfield University.
MODERATOR, Kristina de Verdier is Senior Designer at Tetra Pak and founder of the packaging design blog Ambalaj. She has nine years experience in the packaging industry on a global arena, and has gained market insights through extensive ethnographic studies. Based in Sweden, Kristina makes trend reports, manages innovation & design projects and works with brand strategy development.