“Do we need more beer? Well, yeah. Especially if it’s really great beer! That’s what impressed us, Geneva Lake’s attention to detail. Superior ingredients, meticulous brewing conditions yielding unparalleled results. One taste and we knew, this was the real deal. Geneva Lake founded their family brewery in the heart of big beer country. A gutsy stand not for the faint-hearted indeed.”
“Alchemy committed to rebrand this amazing beer in an authentic way, truly worthy of a world-class micro-brew poised to conquer the world — one sip at a time. Water, hops and grain? Meet glass, ink and crimped metal! We strategically specified 24oz. amber bottles and growlers forged with tactile ink-on-glass packaging to convey bold, honest, hand-crafted flavor with attention to detail just like the beer inside. Wisconsin’s finest.” Designed by Alchemy LTD and photography by Andrews Braddy.