Pampas Deli

Proud to present a design case created by myself together with super-talented designers Therese Eklund and Sara Ohlgren.

Pampas Deli is a new Swedish brand, which brings Argentinean flavours to Sweden. The first product out is Dulce de Leche, a unique, delightful and indulgent Argentine milk caramel. The recepie which is 182 years old is written by the servant of the former Argentine president Juan Manuel de Rosas in 1829. Today in Sweden there are many blogs and recipes using Dulce de Leche. But it takes time to make the product from scratch, you have to boil a condensed milk metal can for hours.

The revenues will partly be given to the Hunger Project. Hernan Marcovecchio, founder of Pampas Deli from Argentina, wanted to support the cause of the organization and pave the way for setting up a non-governmental organization in Argentina to tackle chronic hunger in the country.

Brand identity and packaging design by Sara Ohlgren, Therese Eklund and Kristina de Verdier, Sweden.