Marou Chocolate from Vietnam

Marou Faiseurs de Chocolat, based in Ho Chi Minh City (Saigon), was founded less than a year ago by two adventurous Frenchmen. Rice Creative got the mission to build the brand’s visual identity and packaging. “Inspired by Marou’s unique story, we sought to develop an identity and packaging system with the right mixture of modernity and tradition. After much deliberation, we found the simplest way to create a system for the bars was to name each bar after the province where it’s beans originated, and ascribe a natural colour-shift. To highlight the hand-made, artisanal quality of the chocolate itself, we commissioned a local printing shop to use the traditional silk-screen printing techniques to hand print the design in antique gold ink on each wrapper. The finished packaging is then given to Marou who then hand wrap the chocolate bars.” Via Packaging World