Be sustainable – Look sustainable

What is this? Looks like styrofoam, right? But it is 100% biodegradable cornstarch chips. Water soluble, compostable, yet with same properties as traditional packaging chips. It’s great to replace styrofoam with biodegradable material. But here comes the problem; the perception! Normal people will never notice the difference. When developing environmentally friendly packaging there are two parallel missions; to look sustainable, and to actually be sustainable. If missing one of these factors, you downgrade the product. And you mislead the consumer.

By Kristina de Verdier On 21 February, 2011