El Designo made brand identity for the concept store Carbon Boutique. The store is named Carbon to show a sense of community. Carbon is the one element on the periodic table that is responsible for all organic life. Everything is linked by this one element: people, trees, the planet. The store is a place for people to come together, share ideas, and find healthier alternatives for their homes and their lives. Everything is completely tree-free, using only certified 100% post-consumer waste recycled papers. This is the first store of its kind in Edmonton, a high end, custom designed eco-store that carries everything from zero-VOC paint to organic cosmetics.