Two young Swedish guys – Gustav Nisser Henrik Lindholm – have created this idea and just got ranked on Shortcut’s annual entrepreneur list “Uppstickarna” – for inspirational people below 36. The GreenCup is the alternative to disposable cups; a reusable mug that gets you discounts while at the same time reducing energy usage, wasted resources and litterin. Here is the idea concluded in 3 points;
1. GreenCup creates a network of cafés that all offer the GreenCup mug for sale at a price substantially below market value, as well as a discount when people use their GreenCup mug to buy coffee.
2. To finance this, a section of the GreenCup mugs are offered to environmentally minded companies to market their brand.
3. The consumer, the coffee drinker, well – people like you and me; we then get our hands on these mugs, keep enjoying our coffee at a reduced price and get to help save the environment at almost no effort!