When you have a package, you emptied it and something tells you – it’s too nice and considered to be thrown away – then there is a value added. Not only the fact that you may keep the package, but also the fact that this thought crossed your mind. Of course this is not the only answer how to build responsible packaging design in the world. But I think it’s complementary to recyclable and environmentally friendly materials and systems that are being developed. Damn Fine Tea it is, and it’s designed in collaboration with Aesthetic Apparatus.