What is Greenwashing?

It is used to describe the actions of a company which advertises positive environmental practices while acting in the opposite way. The term is generally used when significantly more money or time has been spent advertising being green, rather than spending resources on environmentally sound practices. Greenwashing was coined by NY environmentalist Jay Westerveldin an essay regarding the hotel industry’s practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to “save the environment”. Westerveld noted that, in most cases, little or no effort toward waste recycling was being implemented by these institutions.