Kellogg Co. space-efficient Cereal Box

Kellogg Co. is driving a six-month test in Detroit of a space-saving box which offers the same amount of food, but with less packaging. “The new test boxes will fit more easily into consumers’ pantries, and the new compact packaging also allows for more efficient use of retail space and enables retailers to offer a wider variety of products,” says Kim Miller, vice president, Morning Foods Marketing, Kellogg Co. “The test of this new space-saving packaging is part of our ongoing commitment to identify solutions that help us meet the needs of our retail partners and consumers.”

By Kristina de Verdier On 28 May, 2009 In , , , , Leave a comment