In these difficult times it has been amazing to see the participation of people in the creative industries. Many have created illustrations, graphics and moving images to inform, express solidarity and spread hope. Italian CaroselloLab wanted to make sure this work doesn’t get lost. In the last days they have therefore been fully committed in the creation and launch of DAC – Designers Against Coronavirus.
Looking to the future, Scandinavian Airlines aims to reach substantial sustainability goals and lessen their carbon impact by 2030. One of the many steps towards more sustainable travel involves minimising waste and the use of fossil fuel plastics through a sustainable packaging solution.
Designed by Scandinavian branding & design agency Bold. The smart and sustainable New Nordic by SAS Cube has been transformed with a design that minimises the use of oil-based plastic, saving up to 51 tons of plastic per year. The former inside plastic container has been replaced by an FSC-approved paper with a plastic coating and a plastic lid made from organic plant-based plastic. Not only that, the lightweight packaging will lessen the onboard mass balancing the carbon impact; an important contributing factor to sustainable travel.
“For the packaging design concept, we’ve taken the proud wordmark as a starting point: by zooming in on typographic details, we create intriguing crops that can be applied to the packaging. These crops can be recombined in many surprising ways, just like the food ingredients chefs have selected for the onboard menus. The design elements developed for SAS are inspired by how chefs work with food. Choosing the best parts of each raw material and allowing them to interact. The packaging material used is natural craft paper, with embossed stamps that signify different dishes and graphic shapes to distinguish menu items and condiments.”
Phil the bottle is the City Bottle that chooses free water, offered by the drinking fountains to be found in cities, in parks and gardens, in squares and along the streets.
Phil the bottle is the City Bottle that chooses free water, offered by the drinking fountains to be found in cities, in parks and gardens, in squares and along the streets. On the back of each bottle there is a list of the city’s drinking fountain locations, where it can be filled. Design: Emanuele Pizzolorusso Client: Palomar
PulPac is a production method that dry-molds wood pulp (cellulose) into almost any shape or appearance in less than a second. The fast production speed makes the method very cost effective, as opposed to existing papermaking methods.
Single-use plastics and packaging is in the global spotlight. The packaging industry and brand owners are facing a huge shift, driven by both consumer and regulatory demands. So far, producing sustainable packaging has been too expensive for change to happen on a global scale.
PulPac is the world’s first patented method that can replace single use plastic at a lower cost on a global scale. The material, renewable, recyclable and biodegradable generic pulp from cellulose, makes it sustainable. A PulPac product can be cellulose only, which will dissolve in water within minutes. It can also be modified to hold moisture or liquids or to be strong and protect heavy and complex products. The main principle however, is to design for purpose. A PulPac product should last its use and then break down, regardless of where it ends up.
The PulPac technology is developed and patented by PulPac AB, a Swedish R&D and IP Company established in 2018. To reach out on a global scale, the PulPac technology is offered to brand owners and converters on a licensing basis. The aim is to disrupt the packaging industry and make impact at scale in reducing single-use plastics and contribute to a sustainable future for people and planet.
Pearlfisher New York creates new non-alcoholic aperitif brand and packaging for Æcorn Aperitifs to redesign the way the world drinks
Seedlip is a Nature Company on a mission to change the way the world drinks with the highest quality non-alcoholic options. Pearlfisher has now created the identity and detailed packaging design for a range of non-alcoholic aperitifs.
“Inspired by 17th century herbal remedies as well as lepidopterology (the study of moths and butterflies), we built a refined ecosystem for Æcorn Aperitif’s identity, brand world and packaging design to develop within. Traditionally an alcoholic beverage, the before-dinner drink has long been understood to increase our enjoyment of food. Æcorn Aperitifs makes way for exciting, new options and extends the backbar beyond wine, spritzes and vermouth with three varietals – Dry, Bitter and Aromatic.”
“We took all the elements provided by the Æcorn team and wove them into a story of duality – the levity of the butterfly and the foundation of the oak, a key ingredient of each varietal. The team at Æcorn shared an aphorism that says, “From small acorns, mighty oaks grow”. This set us on the path for the brand to cover new territory as a nature company, establish brand world touch-points and breathe new life into the aperitif drinking occasion. Designed by Pearlfisher for Seedlip.”
In just a decade the biggest driver of colour trends for branding and packaging has moved from fashion to social media, according to UK designers, with technology predicted to become the biggest influence by 2030. James Cropper spoke to 500 designers about what’s driving colour trends.
The specialist papermaker and colour expert James Cropper spoke to 500 designers about what’s driving colour trends in the modern context. Here are six themes that came out as crucial for the future of colour. Mark Starrs, Master Colour Blender at James Cropper says “Palettes are now progressive, political, environmental, and as ever, personal.” James Cropper’s PROGRESSIVE PALETTES REPORT will be free and released in full at the LuxePack Monaco event in October 2019, as well as being available to pre-order here from May 2019. It will include insights from leading peers, customers and industry experts across a range of topics exploring the modern context of colour.
For 80% of designers, sustainability is having an impact on colour trends. It’s therefore no surprise that the plastic crisis is the thing that resonates the most amongst designers (73%). Sustainability goals was a key consideration for three quarters (76%) of creatives when it comes to choosing colour, and a fifth (20%) predict that in the next ten years the impact of sustainability on colour trends will grow.
The impact of ecommerce
Just under two in five designers (38%) agree that colour is key to creating a brilliant customer experience with online purchases, believing that the packaging replaces the in-store purchasing experience.
A third of designers (35%) agree that the need to take cultural influences into account means that brands are moving towards a palette of colours to allow for more fluidity. A third (33%) also agree that colour consistency across markets matters more for luxury brands than for high street brands. Whilst the majority confirm (79%) that achieving colour consistency across regions greatly affects the design process.
On average, 34% of briefs that designers receive include the requirement for the design to be ‘Instagram-able’, citing characteristics of this to be about colours that stand out, are trend setting, distinctive, bright, bold and consistent with branding.
Colour and storytelling
Almost half (44%) of designers agree that colour is essential to effective storytelling, and that effective storytelling requires more than just one colour. Perhaps indicating a trend away from a set palette, a third (36%) of designers agree that new brands are much less tied to set colours, instead favouring brand stories.
Colour in a digital world
Almost half (45%) of designers agree the digital world has allowed brands to play with colour, mix things up and tailor brand experiences for particular markets or sectors, opening up a world of opportunity because things can be so easily changed (43%).
Four designers from the Royal College of Art and Imperial College have found a second life for seafood waste. The shells of seafood are transformed into a paper-like material that could act as a sustainable alternative to single-use plastics.
The Shell Works transforms the shells of seafood into a paper-like material that could act as a sustainable alternative to single-use plastics. Four designers from the Royal College of Art and Imperial College have developed a series of machines that turn seafood waste into a biodegradable and recyclable bioplastic. The material consists of a mixture of vinegar and a biopolymer called chitin – a fibrous substance that makes up the exoskeleton of crustaceans and the cell walls of fungi. The material has been used to make anti-bacterial blister packaging, food-safe carrier bags and self-fertilising plant pots.
Consuming experiences instead of mass-produced goods has been emphasized in recent years; travel, self- and soul-care have been marketed as obvious alternatives, canvassed against a backdrop of bleak mass-produced goods in abundance. This is one of many signs of how we have shifted our mindset from being a production society to a service society. We also see patterns in the way we live – values become more important than results, personal branding and relations more important than social status.
Companies and creatives creating experiences that consider the unique and diverse experiences, needs, and desires of their users have the opportunity to shape experiences which are customized by the perception and input of the user.
And it is through working out from this understanding that is the key to success today –– by creating a seamless narrative with clear values, showing empathetic understanding of the recipient, being transparent about who we are and what we offer. Not only our flawless façades but also by sharing how our backyard looks. Great innovation can be narrative and experiential. Innovation is not limited to the technological.
But one might ask, what of the consumer goods, then? Well, their relevance persists, but in concert with a larger whole. Products, their packaging, and physical environments represent the worldly, the powerful sensory experiences where the digital world has yet a long way to go. Physical entities, like packaging is an interface in open dialogue with consumers, and they are at their best when in conversation with an overall story. The days when the product’s monologue is in central focus are over.
- Understand the story you want to tell, from the receivers’ perspective. Enhance it by activating as many senses as possible per channel. Find new rooms and mediums – and pair, mix and enhance the narrative with traditional such as packaging, product design, POS and environments. The strongest impressions are still the haptic and spatial.
- Innovate with empathy (not to be confused with sympathy). Create experiences that understand the user and build relevance.
- Use data wisely. We have more data than ever, but it tells a one-sided story. Perceive the story behind the data. Use semiotics, and semantics; mix both explicit and implicit narrative in your communication.
- Show your backyard, show the factory, be transparent, and let your receiver in.
Burger King comes after McDonald’s ‘Happy Meal’ by releasing ‘The Real Meal’. A range of meal boxes that come in various emotions. Because no one is happy all the time.
Burger King has released ‘Real Meals’, a range of meal boxes that come in various emotions and therefore sit in opposition to McDonald’s renowned Happy Meal. The chain is asking diners to order a meal based on their current mood, whether that is Pissed, Blue, Salty, YAAAS or DGAF.Burger King takes aim at McDonald’s with ‘Real Meals’. Burger King is taking creating on one of the most iconic fast-food meals of all time in aide of a good cause. The campaign is part of a collaboration with Mental Health America to coincide with Mental Health Awareness Month. The fast-food chain has even created a new hashtag, #feelyourway, to go along with the campaign that riffs off its regular catch-phrase of ‘have it your way’.
Fazer Yosa recently came to Pearlfisher with a brief to reinvent their oat brand Yosa. Since oat-based products have emerged as a disruptive trend on the market they are becoming part of a more healthy and sustainable lifestyle. Yosa is at the forefront of this trend.
Oat-based products have emerged as one of the most popular and disruptive trends on the market. At the forefront of this trend is Yosa, a brand that’s harnessed the oaty goodness and power of oats for the last 20 years. Recently acquired by one of the largest corporations in the Finnish food and drink industry, Fazer approached Pearlfisher to refresh Yosa’s expression and make it stand out in what is becoming a crowded space.
“Our design counteracts the cold cues of the category and celebrates the greatness and deliciousness of Fazer Yosa products. Illustrating Yosa as a plant, the Y logo signifies where everything related to the brand flourishes from whilst the strapline – We Know Oats – reinforces the brand’s heritage and expertise. Embodying both its pioneering spirit and rich heritage we focused the Fazer Yosa brand story on the bigger potential oats have as part of a healthy lifestyle.”
2019 is the year of circularity, desire for trust, seamless experiences, and invisible technology. Oscar Berg & Kristina de Verdier share 5 trends that are changing people’s everyday lives worldwide and creating new realities for every company.
As we get exposed to constant environmental alarms, we start to question our current consumption patterns. We turn to companies to respond and make action of their promises. At the same time, the world is becoming ever more digital. We expect new experiences, simplifying and enriching our lives. We expect seamless experiences across physical and digital touch-points. We don’t think of a product, brand or communication as separate things. As consumers we are also seeking products and services that enable self-care and a healthy lifestyle. The desire to live a more mindful lifestyle is adding up on the pressure on companies to change.
Companies must show they care for both the consumer and the planet. They must design holistic, seamless, and empowering experiences. They must have a clear strategy for all the components of their brand. How can a company offer experiences where the technology is not even noticed, as if it is invisible – at the same time giving consumers superpowers?
#1 Trusted Truth
In a culture of trust, people dare to share the truth.
The technology revolution is hopeful; fighting Parkinson with sensor technology, treating patients in remote places, leveraging artificial intelligence to speed up sustainability. We often hear about innovations of this kind. However, we rarely hear about advances in ethics that need to follow such development. If this is not addressed, people will lose trust in technology. Every day, we get reports from dysfunctional politics, business processes and ethics. This makes us more cynical and creates a growing desire for answers. As consumers we are expecting more information from the producers and want the right information early on in the process. We expect relevant information in every experience and will take proactive action if this is not fulfilled. Transparency is part of the solution, but needs to come together with privacy!
The increasing pressure on organizations to offer transparency and privacy is, of course, a challenge. It comes not only from consumers but also from employees, investors, media and government. In such a setting, creating a culture of trust that builds on open and honest communication is the only feasible strategy. It is about removing barriers that hinder people from accessing the information they could need to make better decisions. In a culture of trust, people dare to share the truth.
#2 It takes a circle to be circular
We don’t need the talk, we need the action!
Consumers are getting more aware of the negative impact their consumption has on the planet, society or themselves. People want to be responsible, but it’s hard to change habits. As Deming’s 94-6 rule states, only 6% of problems can be attributed to the individual and the rest to the system. Why aren’t there highways for electric bikes as there are for cars? Or why aren’t all parking lots equipped with electric chargers? Why is it often a lot cheaper to travel by air than by train? If we don’t change the system to support and encourage new habits, change will not happen. The inability to affect the system creates frustration among us as consumers.
What needs to happen globally, is a transformation towards a circular economy. The products and services we buy and consume will no longer support our own needs. They are a part of a much bigger system where the goal is zero waste. In 2019 we will need to continue pushing the boundaries of the circular economy. We need to rethink not only products and services, but the entire value chain. Companies and organizations will need to work together, across silos and industries, to enable behavior change. They will need to provide a continuous flow of triggers, coaching, rewards, knowledge, and insights that help people develop and sustain new behaviors that are good for earth and humanity. Sustainability has up to now, in too many contexts, been seen as good PR. In 2019 consumers and the planet don’t expect any more talk – they need to see action!
#3 Curated Care
Healthcare is moving from acute and reactive to proactive and personalized
In 2019 we are going to see a rise of brands in the health space. The plant-based revolution continues, and sleep problems have now become a public health epidemic. Researchers are linking lack of sleep to cognitive functions as well as to emotional intelligence and mental health. New tech products aim to help people with their holistic health, such as nighttime wearables, food trackers, and smart pillows.
Technology is helping us track and analyze everything from sleep quality to screen time, nudging us to act and reflect. The healthcare system, on the other hand, stands in front of major transformation as digitalization enables a shift from reactive treatment of illnesses to proactive and preventive actions for increased health and well-being.
The WHO report, titled ‘Everybody’s Business’, highlights how our own health is no longer outsourced to healthcare professionals. It’s down to us to take responsibility for it. That’s not just via our lifestyle choices. We also use our devices to capture data, identify patterns, and create new habits. This, in turn, will change the way we interact with the healthcare system.
Different countries are at different stages in the transformation towards a more proactive, personalized, and patient-centric healthcare system. What is true globally though is that the new generation of consumers is more open-minded to the definition of health. They see technology as a mean to improve life quality.
#4 Frictionless Experience
Seamless physical & digital
The physical versus the virtual experience is no longer an either-or proposition. As consumers we are not separating our on- and offline worlds. It’s all reality, important and complementing useful to us. As these worlds are merging, there is a growing desire for smoothness and integration between analog and digital. The best experiences are the ones where we don’t really have to think about technology. The technology is invisible to us, making our lives more convenient and frictionless than ever before.
A frictionless experience is not just about providing access to services and products through different channels. Friction still exists between different touch points in a journey, between physical and digital, and between our previous experiences and the current. This friction disrupts our workflows, adds cognitive load, and causes frustration and stress. The more we become aware of this friction, the more it will hurt.
Our smart devices will help us more in each situation, being aware of the location we are in and what we need to do. Sensing what is in our close proximity, whether it is resources or people. Helping us navigate to where we need to be, or what we need to do next. With connected sensors and devices, our physical environment will also adapt to our needs and situation. We readily embrace new technology and services that integrate seamlessly into our reality. That support us instead of disrupt us. It is in the marriage of technology and simplicity that companies will be able to connect with us in new and exceptional ways.
#5 Co-creation Economy
The power of collaboration
Co-creation is all about the very simple idea; that working together is better. Digital co-creation is the new way of creating value across all levels of society and business, across sectors and industries. It knows no limitations as to how many can participate in a design process, where they come from, or what their background is. As consumers we seek the opportunity to create our own solutions to our problems. A digital co-creation process empowers us to do this, allowing us to tailor products and services to better fit our needs and wants. This goes beyond the concept of prosumers, where consumers play an active when goods are mass customized in the production process. A consumer can now also be the designer, and even the brand.
Companies must adapt to this new reality to survive. This stretches from inviting consumers and partners to co-create new products or services to enabling anyone to launch his or her own brands and providing access to marketplaces.
Being truly customer-focused in 2019, means seeing the potential of ‘teaming up’. Teaming up and collaborating with end-users, influencers, experts, and even competitors. As consumers we will embrace brands that, with a win-win mindset, provide platforms for digital co-creation.
About Oscar: Works as Business Designer and CEO at Unicorn Titans, a Swedish digital innovation agency. He’s a frequent keynote speaker on digital transformation and the future of work, and author of Superpowering People – Designing The Collaborative Digital Organization and Digital Workplace Strategy & Design.
About Kristina: Founder of ambalaj.se and Design Director at KDV Design Studio. She helps companies navigate through complex design & innovation projects and through strategic practice delivers clear and actionable guidance to make sure the insights are turned into human-centered design solutions. She’s a frequent trend speaker and coaching organisations in design thinking.
Graphic design: Mats Tejre
H&M has high sustainability targets. In order to engage the customers also to act more sustainably, a new concept is launched that will inspire and help them take care of their clothes by preparing, fixing and washing in the right way: H&M Take Care.
Take Care – a new concept Open Studio Stockholm has developed together with H&M. It’s a step towards a more sustainable future where H&M inspire the customers to take better care of their fashion favorites. Repair, remake and refresh!
In all clothes there is a patch with care instructions that tells you how to wash (or not), iron and dry the garment. The care instruction’s aesthetics became our packaging idea. Form, typography and symbols have been applied to enhance each packaging so that each product, in the double sense, stands out on the shelf. Take Care’s product range includes everything from detergent, stain remover and sneaker wipes to sewing kit and patches that can repair holes and hide bad stains. The launch started in the summer of 2018 when the concept was rolled out in Germany, closely followed by France, England, Norway and Sweden.
James Cropper, the UK’s most innovative paper-maker, has recently completed a unique design project to transform its paper delivery fleet in partnership with paper artist Kyla McCallum of Foldability. The brief was challenging, the artwork had to communicate the intrinsic beauty of James Cropper’s bespoke papers, be delivered at a huge scale – the full length of an articulated truck – and to an unprecedented quality.
A creative collaboration between UK paper maker, James Cropper and London-based studio Foldability. Through the shared medium of paper, James Cropper company approached Foldability to help create a new look for the James Cropper brand. The result was crafted paper sculptures which use the principles of origami and geometry. The creative shows four paper sculptures which include over 10,000 lines in total, each one folded individually by hand before being shot with a 50-mega pixel camera. “I wanted to create pieces with interesting geometric patterns that could work at the largest scale and reflect the precision and craftsmanship that James Cropper is known for” says Kyla.
“I came across Kyla’s work on Instagram and it immediately struck a chord”, explains chairman Mark Cropper. “Her work transforms a flat sheet into something dynamic and multi-dimensional that redefines the material. It is simple, but beautiful and completely authentic. The fit was perfect”. Following a trip to Kyla’s East End studio to find out more, Mark commissioned her to create four paper sculptures, each to be made from Kendal Green paper, James Cropper’s signature colour.
“Every fold and crease is visible, even the texture of the paper itself”, adds Mark. “The final result is fabulous. A dedication to quality, and every sheet of material tailor-made. The three dimensionality is also very fitting, providing a link with our newest paper product Colourform, a fully recyclable alternative to moulded plastic”. At the heart of the project is the company’s Kendal Green paper, a bespoke colour based on a woollen cloth the area was famous for in the middle ages. The original pigments used to dye the cloth were identified and the colour brought back to life in James Cropper’s colour lab.
You can see a video of the process here.
Addressing leftovers in the hospitality industry, Zero Waste Bistro sources and serves sustainability
A pop-up restaurant that is built from recycled food packaging and that composts all of its leftovers has been set up at the WantedDesign Manhattan fair. Addressing leftovers in the hospitality industry, Zero Waste Bistro sources and serves sustainability. Durat, a polyester composite with a granular texture, used for table and serving items. Walls crafted from Tetra Pak packaging and a communal dining table and table set made with recycled and fully recyclable plastic. All food scraps the bistro produced is composted and turned into organic mulch for local farmers.
“We believe our world would look much different if shoppers could know the people who made their garments.”
Apparel company Known Supply celebrates the people who make clothing by putting a tag with the labourer’s signature. “We believe our world would look much different if shoppers could know the people who made their garments. Those items would be cherished, their value signifying so much more than ‘another t-shirt’”. Known Supply makes organic cotton T-shirts and other basics in ethically minded factories located in Peru, Uganda, and India.